That reason is many potential clients are simply unaware of a hidden design talent. Furthermore, since freelance talent typically have to work more than one job to supplement their income, many do not have the extra time it takes to devote themselves to marketing their talents and getting work.
Thus, these designers are often left frustrated and questioning their skills within the industry. However, all is not lost because there are design marketplaces that can help a designer boost his or her skills, build a strong client base and learn the quality of work required for major clients.
These design collectives vary per industry, but the design-focused ones typically require their talent to design logos, design websites, help with branding (packaging, fonts, etc.), corporate identity and more. Sites like those have even provided web and graphic designers with enough capital to fund their own businesses.
Thus, not only can one create a strong client base, but he or she will learn invaluable skills for the future design projects. However, not every member of a design collective will be able to flourish. The best ones work hard at constantly honing their craft, marketing their skills, understanding the business side of design and networking.
All of those skills are crucial in helping a graphic designer go from a talented freelancer to one that owns their own design firm. This is because at the heart of all design is a business. Designers who elect to work through a marketplace are exposed to a number of opportunities that someone else in their position would not be exposed to.
Many large international firms are beginning to use marketplaces to source their design talent. This is where a strong portfolio, experience and business skills come into play. However, a person that is new to the site with all of the above traits could easily find themselves working on a multimillion dollar design project.
However, the designers must be ready and projects of that scale typically provide steady work for months. Yet, designers will quickly be let go of an assignment if they are not professional.
Professionalism is key and to take advantage of any opportunities, designers must be very organized and understand how the project will work in the market. Designing websites and marketing materials is simply another medium for businesses to interact with their consumers and impact their bottom line.
Therefore, quickly translating to their clients how the designer’s end results will service their needs in the market will earn the designer utmost professional respect. Yet, even if one does not land that big job quickly, they will still have unprecedented access to highly talented and experienced designers who are all willing to share industry tips.
After all, there is only so much one can learn from college, but it isn’t until one arrives in the real world and works on real projects does the education really begin. Having access to fellow designers to discover little tools and tricks that they didn’t teach in school will add an extra layer of experience to a designer.
Having a collective where freelancers can work, learn and network is key to developing success in the industry. Many times marketplaces offer a level of support that is unheard of for a new or freelance designer to rely upon. Thus taking advantage of the opportunities presented to them is a must because it will only help them improve.
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