Graphic Design Trends 2014 and Beyond

The scenery of visual graphic design is in constant flux. As tastes change and new technology makes advanced effects more available to consumers, these customers are growing more refined tastes and expectations from graphic design. What was in vogue only a few years ago now seems out of date and passé today. As a visual graphic designer you need to have your finger on the pulse of the market and know what styles are preferred and what upcoming graphic design trends are just over the horizon.

What’s Cool and What is Ancient?

Shutterstock has a wealth of information in its latest infographic. It covers the trends in graphic design from all over the world and lets you see what is hot in different parts of the globe. If you are engaged in international website design this is information you need to know. Here are some of the most prevalent graphic design trends Shutterstock has tracked for 2014.

Flat design is very famous for websites design. Flat design strips a page of shading, bevels, and other design parts and presents clean and simple graphics and colours. Many of these designs incorporate a monotone or minimal color palette. A flat design could use one color and many different shades of the same color, or only use two or three colors in their graphic design.

Filtered images are still popular. Shutterstock reports a whopping increase of 661 percent in Instagram-like images in 2013 with no signs of slowing down. This kind of image is very popular with millennials (a huge target customers with disposable income).

Shutterstock reports researches for authentic images of people in real-life options are up 347 percent. Real-life images help customers develop an emotional connection with the design. Graphic designers can use this connection to improve conversion for clients.

The best three typographic trends included analog, geometric, and hand lettered signage inspired type fonts.

Global Tastes

Each region and area of the world has its own cultural preferences. What might strike a chord with a client in the US may fall flat in Asia or Europe. In website design this translates to a need for separate pages for countries and regions tailored to their tastes and cultural norms. Here are some examples Shutterstock reports in their infographic.

In the Usa Business and Technology images are popular searches, whilst in Canada conceptual icons are popular. And in Mexico people searched for images of family more often than in the US and Canada.

In Europe peoples in the UK looked for infographic elements, people in Germany searched for global connections, and French tastes ran toward black and white images. In the Netherlands searches for vibrant textures were popular, and searches in Sweden centered on health. Turkish peoples searched for banners and badges frequently.

Russian searchers gravitated toward bright colors, but in China pastels were more popular. Users in Korea searched for handmade designs while searches in Japan based on more traditional floral patterns. Culture and tradition images were popular in India. In South Africa and Australia natural settings and wildlife images were both popular researches.

It will be interesting to see where these trends lead. As society changes and the economy becomes more international you may see a blending of tastes and trends in the near future. Till then it is necessary to know the latest regional and local

graphic design trends so that you can meet your clients’ needs.

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