Look at the nine basic characteristics of logo design that can make it as effective as possible.
Steady: A logo must be consistent in its symbol, taglines, fonts and marketing ideology. Recurrence of similar components in a quantity of different marketing contexts can help the client create an association of the logo design with the brand.
Memorable: Consistency leads to memorability. A logo should be simple so that target audience can remember it easily and plainly. A simplier and easier design than the bitten apple of Apple Inc is hardly possible, yet it leads to limitless memorability for the customers.
Purposeful: A logo design must be present the meaningful message of its brand to the client. The design of Amazon. com conveys that it sells everything from a to z and its customers always leave with a happy smile on their lips.
Special: If the graphic design logo isn’t unique and is similar to other designs in the marketplace, the customer can easily get confused on which brand to buy. Hence uniqueness of a design is essential, but that does not mean it has to be overly complicated. The Golden Arches of McDonald’s are one of the most simple branding identity designs in the market but are still unique.
Professional: A firm must ensure that its logo design is always published or displayed on good quality materials. Also the quality of the graphics in designing it should be sharp and clear, not confused and indistinct.
Timeless: Logos are meant to be timeless because the brand image is associated with them. If the logo is constantly altered, the brand image of the company which it represents, won’t stick into the mind of the customers. Apple’s logo design has changed very little since its 1976 except for its color and its one of the most memorable logos of all times.
Color: The colors of a company’s logo must be in harmony with each other and create a wonderful color balance which also defines its company. The color of your logo design should not simply be appealing, but should also translate well in monochrome or grey scale and be discernible to colorblind people.
Unified: The different elements in a graphic design logo must be in unity with each other. The logo symbol, its colors and its taglines should complement each other; no parts should over shadow another part and the design should seem cohesive not simply a jumble of various components. Examples of cohesive brand logos are Adidas with its “Impossible is Nothing” tagline and Nike’s “Just Do It” logo design.
graphic design logo
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