Category Archives: naming a business

Avoid These Mistakes When Naming a Business

Here are some tips on what not to do as part of the company name :naming a business
Base the name of your product or service. This may seem a good starting point , but may end up hurting the long term. “Perfect Plumbing ” sounds good when the company is small , but as it grows and eventually expanded its range to offer – for example, dating a bathroom design – decoration department name becomes limiting and misleading.naming a business
Do what others do. There may be other brands within their industry that are particularly well known and you think , why not use a slight variation and piggyback on its brand recognition ? What ends up happening in the mind of your target audience , which is the idea that there is nothing distinctive about you or your business in particular. And if your brand can not be differentiated from the competition, why would anyone buy from you?naming a business
Use your own name or initials of the family. Think about it. A name like ” Arnold Lifesaver Furniture ” has no meaning or resonance outside a small circle of cousins ​​, aunts and uncles. Not only that , the name is difficult to spell or pronounce or potential customers correctly . ( He shrugs his initials, as in ” furniture AL, ” are not the most memorable name. )naming a business
Integrate your city or province in the name. As based on the product name, a geographical name for your business strategy is to limit unnecessarily. ” Newark Pet Grooming ” says nothing about the quality or distinctiveness of their service only Newark ‘s people could decide to visit .naming a business If you later decide to expand the business and / or relocate , one based in a city or region can actually become a name of accountability.naming a business
Be too many people involved. Choose a name for your business is not something you want decided by the commission . The process can be extended endlessly and you may end up choosing a name on the sole basis that most of the 35 people who have consulted it was ” OK”. A better option is on your favorite ideas from the past a handful of his closest professional or if you have access to, a number of people in your target market advisors.naming a business
naming a business Forward without checking the registration status . Do not be one of those small enterprises that cling to the name of “perfect” and start using it without doing a basic search of the trademark.naming a business

Avoid These Mistakes When Naming a Business

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